Powered by Napster
Join over 20 mobile carriers and 400+ home and auto partners using Napster to power their music experiences.
Give customers more value with their mobile service by offering an integrated music solution. In addition to creating a highly engaging experience that will reduce churn and increase brand loyalty, customers will also be able to leverage the power of increasingly fast connectivity.
Napster’s flexible infrastructure supports a wide variety of mobile business models, including bolt-on services and bundling with data plans.
Telefónica Germany is the largest mobile telco provider in Germany.
Napster and E-Plus started a partnership in April 2013, offering a variety of different bundle and standalone products to their customer base. O2 started offering music products with Napster in November 2013.
Napster has been the exclusive music streaming partner of both companies offering different strategic music products within the mobile tariff structure of their numerous brands such as BASE, O2, AY YILDIZ, yourfone.
Terrestrial radio is facing profound market challenges impacting advertising revenue and customer engagement**. Radio listeners have more options than ever before. Large on-demand music streaming services offer access to millions of songs, deep personalization and compelling features like offline playback that pull attention from traditional terrestrial radio.
By partnering with Napster, you can get access to on-demand music features thoughtfully blended with the unique, local, trendsetting DJs and programming of traditional radio. Unlock higher customer engagement and gain a new revenue stream via flexible subscription offers. Retain the position of tastemaker and delight listeners with unique on-demand features. Drive higher engagement with deep platform integrations to reach listeners from their favorite platforms (web, mobile, home and in-car).
* Source: 2017 Musonomics Report on the state of Terrestrial Radio
iHeart’s challenge was to move fast with an innovative paid music streaming service that combines the best of internet radio and on-demand streaming. iHeart leveraged Napster’s powerful platform APIs to accelerate the launch of two new on-demand subscription products. Napster’s market-proven media streaming and download infrastructure, rights management, customer billing and royalty calculation capabilities help power a seamlessly integrated combined radio and on-demand listening experience for iHeart users, and enabled iHeart to get to market quickly.
Music is an essential part of the driving experience, and Napster provides seamless ways to integrate streaming music solutions into the car. Offer customers the benefit of personalized music from a catalog of millions without sacrificing the controls they expect.
BMW was looking for a compelling streaming music experience solution integrated into their in-dash car head unit that could also leverage their existing BMW ConnectedDrive mobile application. Additionally, they were looking for ways to offer customers a unique in-car music streaming package that was easy and gave instant value at the time of purchase.
We worked closely with the BMW user experience teams to build the perfect musical user experience with quick playback of the driver’s favorites and minimal distraction from driving. BMW customers were also able to choose to purchase a media package that included the music service.
Retail & e-commerce
In 2016, streaming music became the primary source of global digital music revenue.* As both physical formats and music downloads decline**, you’ll be able to use Napster services and quickly join the next generation of music sales, keep existing customers, and gain new customers in this rapidly growing space.
* Source: IFPI Global Music Report 2017
** Physical format revenue declined 7.6% in 2016, Digital downloads have declined by 20.5%. Source: IFPI Global Music Report 2017
ALDI is the biggest German retailer for food and beverages and a very successful retailer of electric goods as well.
ALDI and MEDION were looking for a digital music streaming partner. With Napster, they found a service delivery partner and a strategic consultant for digital music trends and development.
Through this partnership, Napster has provided a “full stack” engineering music solution to ALDI in the form of a co-branded music streaming service named ALDI life Musik powered by Napster. Available in Germany since September 2015, the partnership was expanded to the ALDI’s Austrian affiliate HOFER with the launch on HOFER life Music by Napster in December 2016.
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